Pieter Hugo - Website and Instagram - where this is all going?

 Pieter Hugo - Pieter is quite a young artist, in my opinion, his presence on Instagram is much more thoughtful than on his personal website. The number of people watching this artist is not impressive, but it certainly allows him to reach the crowd of his regular fans. And keep them informed about his activities. Although Pieter doesn't post too often or very regularly. Sometimes it is 1 post a week, sometimes several a week, this intensity allows him to keep the number of followers at 20k +.

#pieterhugo

His example shows that contact with his 'fans' is very important. And some kind of interaction through social media gives a feeling of closeness with the artist. For example, Pieter Hugo informs about his exhibition in Paris in the post below. In the comments, you can see the fans' reactions and answers like: see you ... So the observers see that the exhibition is going to be going on and someone still wants to be there. This is the best advertisement of today.

Rather, Piter's website is a collection of his works and more information about him. A link to the page can be found on Instagram.

He has been following Pieter Hugo for several years and I know his website does not change much. But I know that he is much more active on Instagram. This only proves that social media is taking over the role of conventional websites.