What is wrong with this ecosystem?

What is wrong with this ecosystem?

#socialmedia

In the article We are all connected: The power of the social media ecosystem, the authors describe social media as an ecosystem that is used by corporations to reach and increase the masses of their mainly young clients. These platforms also offer the amount of data acquisition and, using algorithms, the ability to adjust offers to the needs of individual customers (Hanna R., Rohm A., L.Crittende V., 2011).


In the days of television where Ms Rhona Thaker advertised her washing powder and touted the whitening, almost magical properties of DAZ powder, the recipient of the advertising played only a passive role. Social media gives you the opportunity to interact with the client. The customer tells the seller what he is looking for and the goods are served on a tray. I have experienced this many times while browsing my Facebook. Just search for something you want to buy. Then go to Facebook and suddenly our website is full of promotions and products that we were looking for.

#customerrole

In the past, advertisements created by advertising agencies, hired managers, brand managers, market research was done, and people wondered what was the demand for. In today's cases, the customer himself says what he wants, and the product is displayed literally in front of his face. The ad has evolved into the new trendy word 'influencing'.
#influenceme

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